Google Tag Manager (GTM)

Google Tag Manager GTM) is a tag management system that allows you to quickly and easily update tags and code snippets on your website.

Available From Plan: Basic
Free

Features

Goole Analytics	Yes
Third-Party Analytics Services	Yes
Free	Yes
Category	Analytics and Stats

Description

Instead of manually adding or updating code directly on your website (which often requires a developer and can be time-consuming), GTM provides a user-friendly interface. This interface lets marketers and analysts deploy and manage various tracking codes, such as:

Google Analytics tags: To track website traffic and user behavior.
Conversion tracking tags: For platforms like Google Ads and social media to measure the effectiveness of campaigns.
Remarketing tags: To show targeted ads to users who have previously visited your site.
Custom "HTML" or "JavaScript": For implementing unique tracking or functionality.

Essentially, GTM acts as a centralized hub for all your website's tracking needs, simplifying the process, reducing errors, and speeding up deployment.